Today, investment data is what drives the relationship between investment manager and client. As the importance of data as a marketing tool has increased in recent years, so has SEC scrutiny.
In late 2020, the SEC released final guidance with regard to overdue changes to its decades-old advertising rules. Under the new proposals, it’s clear that investment data, published to investment industry databases will clearly fall within the new regulations.
Today, investment data is what drives the relationship between investment manager and client. As the importance of data as a marketing tool has increased in recent years, so has SEC scrutiny.
In late 2020, the SEC released final guidance with regard to overdue changes to its decades-old advertising rules. Under the new proposals, it’s clear that investment data, published to investment industry databases will clearly fall within the new regulations.
APX Stream and Cipperman Compliance Services teamed up to create a content series explaining what managers should be thinking about as data establishes itself as he primary driver of investment management marketing and sales.
